Here are some common questions that may be of help.

Why is a place like London struggling when other cities like Brighton and Manchester manage it?

Both those cities have different and more established models that generate much more ticket income than is currently possible for Pride in London because they are ticketed events and we want to keep London Pride free.

How else does Pride raise the money it needs?

This fundraising campaign’s capital, if successful and we reach our target, is added to what we raise from commercial sponsors, ticket sales to our gala dinners, payments from ‘official after parties’ and independent sponsorship from bars, clubs, LGBT+ businesses and individuals.

Why do you need money in this way this year and not last year?

We raised money from the community last year through collections on the street and in bars and clubs – this year we are taking a more up to date approach that gives people much better engagement with the event.

Why does it cost £700k this year when last year the total event cost £430k?

£700k is the maximum that we need to deliver a high quality Pride with lots of varied entertainment across the festival. We can cut back on that if necessary. We also have additional cash to raise this year because of a funding shortfall in 2013 of £25,000 that needs to be covered.

If we are to trust funding pride, can you show independently assessed accounts showing all income and expenditure?

We?ve been very open about the costs and our management of income and expenditure. Our accounts are not yet audited but will be reported and placed on the website as soon as they are. There is a breakdown of costs in the ?about? section of the website.

What support are gay bars and clubs giving?

We?re looking to gay businesses to help cover the cost of managing safety and entertainment in Soho on the big day. That amounts to around £70,000 also and we are still drumming up support. Supportive businesses are listed on our website